With a focus of always being on the forefront of both technology and design innovation, Jays has during the years launched many award-winning earphones. In 2018, Jays became Northbaze Group by expanding into the Smart Mobility vertical with the acquisition of Krusell with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area.
Within the Audio & Sound vertical Northbaze Group did in 2019 acquire the award-winning Danish speaker brand CLINT® Digital. The acquisition made Jays Headphones being able to further expand and include a speaker range into our assortment. The speaker range include both smart multiroom speakers as well as portable Bluetooth speakers.
KAVAJ designs and markets a high-quality and niche product assortment for smartphones, tablets and smart watches. KAVAJ has developed an intelligent IT-platform and ecosystem to handle online sales on Amazon and eBay with smart connections to price-comparison portals, reviews-handling and other sales generating features to support the sales growth.
Northbaze Group´s long-term financial objective is to have annual growth in net sales of 20 percent with a profit of minimum 10 percent EBITDA margin and an equity ratio (solidity) over 30 percent. The Northbaze Group has a strategy plan to make several acquisitions coming years with the objective to diversify and create a strong company group with a focus on long-term profitable growth. Northbaze Group currently has offices in Sweden, Germany, Hong Kong, Mainland China, Thailand, where its 100% owned production facility is located.