Jays teams up with T-Mobile in the US

Swedish headphone maker Jays AB (publ) has entered into a cooperation with mobile operator T-Mobile for the US market. The cooperation comprises availability in nearly 3000 stores and is set to be launched in June 2014.

Stockholm, Sweden, 2014-05-28 08:30 CEST (GLOBE NEWSWIRE) --  

The Swedish headphone maker Jays AB (publ) moves towards further establishing its position in the US market. The award winning developer of earphones and headsets now enters into a cooperation with one of the leading mobile operators in the United States, T-Mobile. Initially, four JAYS models will be part of T-Mobile’s core audio assortment for a nation-wide launch in nearly 3000 stores by June 2014.

T-Mobile is one of the worlds leading providers of mobile communications, owned by Deutsche Telecom. T-Mobile operates the fourth largest wireless network in the US market with 45 million customers and annual revenues of $21.35 billion.

”We believe that our products gives the value and features that the increasingly demanding headphone consumers are looking for today”, says Rune Torbjörnsen, CEO Jays AB (publ) in a comment. ”As we are seeing growth in the carrier segment for headphones, this collaboration marks an important step for Jays in introducing our iWA-concept to the US consumers and T-Mobile provides a perfect launch platform that allows us to do that.”

 

For more information, please contact:

         Rune Torbjörnsen, CEO Jays AB (publ)
         Mobile: +46 (0)733-730 770
         E-mail: rune.torbjornsen@jays.se