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JAYS announce their first “quiet” headphones

General press release

Swedish lifestyle and audio product developer JAYS introduce their first product in the quiet (q-) series. The first product launched is an over-ear Active Noise Cancelling (ANC) headphone named q-Seven Wireless. q-Seven is developed with a focal point on high comfort and noise cancelling features with the goal to create a space of silence and focus for consumers in the city hustle.

Next to the clean and simple design, which is characteristic for JAYS products, the target of q-Seven is to introduce the ANC to a new target group in a new environment. “ANC is almost synonymous with business travel, specifically by air. The target with developing the q-Seven has been to introduce and make ANC accessible for our young urban target customer. With q-Seven we want to bring the ANC headphone to a new context and give our customers a possibility to create a space of silence and focus in their everyday life in the noisy city environment” Fredrik Sjölander, Business Development at Jays Headphones says.

The comfort is one of the most important features on an ANC headphone. “When using ANC you normally use them for a long period of time. Sometimes even without any music or sound. In order to get the comfort-level we wanted a lot of hours was invested to ensure a soft and comfortable fit on the ears. Our internal target has been that you shouldn’t need to take them off at all during the whole day” Fredrik Sjölander continues.

Together with True Wireless, Active Noise Cancelling is one of the fastest growing categories within headphones at the moment. “We see a lot of potential in the Noise Cancelling segment. The market is growing fast and in order to reach our target group, we had to deliver a product with a high ANC performance and comfort but at the same time affordable for this group of people. This is something I’m now proud to say we can deliver upon” says Henrik Andersson, CEO Northbaze Group

The q-Seven Wireless will be available in store from November. 

Some details and functions of q-Seven Wireless: 

  •  30 hours playtime
  •  20 hours playtime (ANC mode)
  •  Voice Control, Siri and Google Assistant
  •  Bluetooth 5.0 
  •  HearThrough 
  •  Integrated microphone
  •  Travel bag and cable included in the package

q-Seven Wireless MSRP                                         

SEK 1499                                                                                           
USD 149                           
EUR 149                                                 
GBP 129                                                 

For further information, please contact:
Henrik Andersson, CEO 
Mobile: +46 761 99 35 55 

About Northbaze Group AB (Publl)

Northbaze Group is a publicly listed company on Nasdaq First North Growth Market. Jays brand was founded in 2006 with a vision that everyone should have the opportunity to experience great sound and designs. The Group develop, design, producing and promotes own brand and products within ”Audio & Sound” and “Smart Mobility” for chosen markets globally and online. The developed product range is marketed under brands such as Jays Headphones, Jays Speakers, Clint Audio, CLINT® Digital, Krusell, Pagalli, Walk on Water and KAVAJ. The Group also develops and manufactures products for other reputable brands on an OEM basis. Northbaze Group currently operates in Sweden, Denmark, Germany, Hong Kong, and in Thailand, where its 100% owned production facility is located.

Within “Audio & Sound” division, where Jays Headphones includes, the group acquired in 2019 the Danish award-winning audio brand Clint Digital in purpose to expand into the Smart Speaker area. The Group has in 2018 expanded into the “Smart Mobility” vertical with the acquisition of KRUSELL AB with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area. The German e-commerce company, KAVAJ was acquired and integrated in the Group during April 2019 in purpose to strengthen the Group's online presence through primarily Amazon and other online marketplaces.

In 2017 Northbaze Group announced the new Group strategy, a strong organic growth with profitability in combination with acquisition-driven growth within the audio segment and other close related verticals within consumer electronics such as smart-connectivity and mobile products. The Northbaze Group has a strategy plan to make several acquisitions coming years with the objective to diversify and create a strong company group with a focus on long-term profitable growth. 

Northbaze Group´s long-term financial targets is to have annual growth in net sales of 20 percent with a profit of minimum 10 percent EBITDA margin and an equity ratio (solidity) over 30 percent. The Group has as target to increase the sales within B2C as well as online with approximately 10% per year, during the three upcoming years, and at the same time the offer’s though retail will be strengthened. The company does not publish forecasts and will not present updated detailed forecasts to the market.

Northbaze Group AB (publ) is a public company listed at Nasdaq First North Growth Market. Certified Adviser is Redeye AB with email-address and phone +46 8 121 576 90.