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JAYS release True Wireless Earbuds with 9,5 hours playtime on one charge

General press release

Swedish lifestyle and audio product developer JAYS introduce its second product in their motion-series, m-Seven True Wireless. JAYS m-Seven has a striking 9.5 hours of playtime on one single charge. 

The m-Seven True Wireless is JAYS latest product release and the second product in the motion (m) series. It is designed and engineered to enjoy music truly wireless for 9,5 hours on a single charge. With another three additional charges in the box it delivers a total of 38hours playtime. 

When we first discussed what our product should do better than other true wireless earbuds, we choose to focus on design and playtime capacity. We became obsessed with this idea of being able to cross the Atlantic on one charge which we are now able to deliver upon. Our product will last 9.5 hours on one charge.”, says Henrik Andersson CEO at Jays Group. 

As a part of JAYS m-series, the new TWS has been given features that makes it the perfect companion when in motion. Next to being sweatproof the touch and voice control makes it easy to operate while moving. 

“Another important focus area during the development process has been to create a TWS that fits into our motion-series. Next to making them sweatproof and giving them an excellent fit we have been focusing on how to operate them while in motion. A lot of work has been put into the touch control to make the sensitivity balanced. I don’t know how many hours our test crew have been on the treadmill during the development process “says Henrik Andersson CEO at Jays Group.

The m-Seven True Wireless is initially launched in black color.

Some details and functions of m-Seven True Wireless: 

  • 9.5 hours playtime on one charge
  • Charging case offers three additional charges. 
  • Total playtime 38hours
  • True wireless Bluetooth 5.0 connection
  • Touch controls
  • Voice control
  • Integrated microphone
  • Sweatproof
  • IPx5 certified

m-Seven True Wireless MSRP 
SEK 1299
USD 129
EUR 129
GBP 119

For further information, please contact:
Henrik Andersson, CEO 
Mobile: +46 761 99 35 55 

About Jays Group AB
Jays Group AB is a publicly listed company on Nasdaq First North. JAYS was founded in 2006 with a vision that everyone should have the opportunity to experience great sound and designs.

Jays Group has in 2018 expanded into the Smart Mobility vertical with the acquisition of KRUSELL AB with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area. Within the Audio & Sound vertical Jays Group did in 2019 acquire the award-winning Danish speaker brand CLINT® Digital. The product range of CLINT® is mainly developed and designed in Denmark and strongly focuses on the Nordic design and simple functionality. CLINT® creates digital products that include state-of-the-art technology, sophisticated design and user-friendliness for everyone with No wires – no cables – no hassle and will in 2019 expand into the Smart Speaker area. 

Jays Group´s vision and growth strategy is based on strong organic growth with profitability in combination with acquisition-driven growth within the audio segment and other close related verticals within consumer electronics such as smart-connectivity and mobile products. In 2017 Jays Group announced the new Group strategy, with a target of a yearly turnover of 200 MSEK by the end of 2019 and approximately 300 MSEK by the end of the three-year period 2018-2020. Jays Group currently has offices in Sweden, Germany, Hong Kong, Mainland China, Thailand, where its 100% owned production facility is located.

Jays Group´s long-term financial objective is to have annual growth in net sales of 20 percent with a profit of minimum 10 percent EBITDA margin and an equity ratio (solidity) over 30 percent. The company does not publish forecasts and will not present updated detailed forecasts to the market. The business will merely be focusing on meeting the long-term financial targets as per its 3 years group-strategy presented in November 2017. The Jays Group has a strategy plan to make several acquisitions coming years with the objective to diversify and create a strong company group with a focus on long-term profitable growth. 

Jays Group AB (publ) is a public company listed at Nasdaq First North. Certified Adviser is Redeye AB with email-address and phone +46 8 121 576 90.