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Northbaze Distribution launches strategic collaboration with Elkjöp Nordic.

Gothenburg, 19 November 2021 - Northbaze Distribution AB, launches strategic collaboration with Elkjöp Nordic to expose JAYS full range in Elkjöp's stores and online throughout the Nordic region.

Part of Northbaze Distribution's strategy within the Audio business area, which is led by the JAYS brand, is to establish itself with the largest players in the Nordic region. Northbaze has now succeeded in this by launching the brand's full range in Elkjöp's stores in the Nordic region. The products, which consist of headphones and speakers, will be displayed via exclusive displays in about 40 of Elkjöp's stores, but also in regular retail space in all about 300 stores around the Nordic region.

Elkjöp is the Nordic region's largest retail chain in consumer electronics and has grown to more than 10,000 employees in the Nordic region since 1962. In Sweden, the stores are called Elgiganten and the first store was opened in 1994. Since then, it now has a turnover of about SEK 13 billion, where about 3,200 people work.

"Eljöp is the best you can achieve in the consumer electronics industry. With this collaboration, we will have the opportunity to market our products and brand together with Elkjöp to a greater extent than before," says Henrik Andersson, CEO of Northbaze Group.

Northbaze has delivered products to Elkjöp during the year and will be intensified now and next year with the installation of unique displays and more retail space.

For further information, please contact:
Henrik Andersson, CEO
Mobile: +46 761 99 35 55

About Northbaze Group AB (Publ)
Northbaze Group was founded in 2006 and has over the years expanded its target to a business idea that is to develop innovative and functional products within the audio, IT and mobile accessories area to simplify and improve people's experience of mobile devices and bridge people's lives together with today's technology. By controlling manufacturing and working closely with the market, we can refine existing brands and develop complementary brands to adapt to an ever-changing landscape and market needs for new smart solutions to simplify people's lives in a changing and increasingly technical world.

The vision is to create simplicity in people's increasingly technical lives by offering smart and functional audio products and IT accessories.

The shares in Northbaze Group (publ) are traded on the Nasdaq First North Growth Market. Certified Adviser is Partner Fondkommission AB with e-mail address and telephone number +46 31 761 22 30.